I think it’s fair to say these are no ordinary crisps! They are called SLABS and as soon as you open the packet you can see why! They are much bigger and thicker than any crisps I have had the pleasure of snacking on.
Their size and thickness makes them ideal for eating with dips, spreads, pate, cheese etc and this is what the client, Great Food Affairs, wanted to convey via the imagery. So I set about creating a series of photographs for the website and promotional materials, that would stimulate the consumers’ imaginations. I styled serving suggestions that differentiated SLABS from the humble crisp.