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When I was made redundant from a role in international marketing in 2007 I knew immediately what I wanted to do: set up my own business taking photographs and writing copy for small businesses, hence the name Picture It Big. Within a few weeks I was heading off in a completely different direction, photographing children at nurseries, after being given an opportunity at my own children’s day nursery. Like many new starters I went wherever the business was, hungry to earn money, gain experience and build a portfolio.
A couple of years later I started running photography courses following lots of requests from photography clients. I discovered a new passion: sharing my knowledge with others. It was so rewarding and really enjoyable, although hard to gain enough exposure to fill the course places. I eventually hit on the idea of running workshops from home, thus eliminating the worry of booking and often cancelling venues.
In the meantime I had been reflecting on the photography services I was offering and realised that I needed to focus more on the more profitable areas and on the types of photography I really enjoyed. After all, what’s the point of working for yourself, if you are doing stuff that doesn’t make you want to leap out of bed in the morning?
As I end my sixth full year in business and look forward to 2015 (a big year in my mind as I turn 50!), I’ve got a clear business strategy and a wonderful new studio where it will all happen! Portrait and commercial photography will be my main photography focus, both in the studio and on location. I also have a full programme of courses taking place in the studio and interest and take up has so far been phenomenal. The business is being re-branded Jane Burkinshaw Natural Light Photography, to better reflect what I now do, with Love Your Lens as a sub-brand for the photography workshops.
When I look back on the last 6 years, I could kick myself for not having got to this point via a shorter route. If I’m honest I’ve made tons of mistakes, wasted money on the wrong types of promotion, not always been as focused and dedicated as I could have been. It was very difficult adjusting to a new life of working from home and not having to adhere to a 9 to 5. But if I’m a bit kinder to myself, I know I’ve learned an enormous amount, about photography and running a business. I’ve been around to take the kids to after school activities or even just into town to buy Christmas jumpers! I’ve managed to fit in being a parent governor and a trustee of a charity Gift Of A Wedding. Most importantly, as my husband reminds me, I am no longer the stressed out, slightly depressed person I was back in 2007, when office politics and an unbearable workload dominated my every waking thought.
Via local networking groups I’ve discovered a whole new community of fellow business owners, who are supportive, knowledgable and generous with their time and advice. Many people have become good friends, along with quite a few of my clients.
As I sit here typing this, I’m grateful that I’m able to be at home to care for a poorly daughter; I’m excited that the electrics are being finished in the studio and I’m looking forward to a Christmas lunch tomorrow, with a lovely crowd of ladies who all run their own businesses and have their own stories of successes and failures, challenges and triumphs.
I think I’d better finish now as I’ve just read that last sentence! Needless to say I’m really looking forward to 2015 with a new focus and brand spanking new studio (big reveal coming soon)! I need to make the final word a big THANK YOU and shout out to Nic, my husband, who is known as Poor Nic to everyone, for having the misfortune to be married to me. He has been a massive support to me in every way and I would not have got to this point without him.